All you need to know about destination weddings
What is a destination wedding?
A destination wedding is a wedding which is not organised in the bride's or the groom's home place. 40% of these weddings are held in a foreign country. A destination wedding may also offer a two-in-one concept because the couple does not have to spend extra cost on their honeymoon.
Advantages of a destination wedding
The most common reasons why to have a destination wedding are:
a warm climate in contrast to the UK typical weather
the uniqueness of the selected place
great value for money
Uniqueness of the place
Great value for money
According to statistics, 60% of couples getting married abroad decide for a short-haul destination and 40% decide for a long-haul destination. The main long-haul destinations include South Africa, Mauritius, the Maldives, the Caribbean and Mexico. Tour operators report an increased demand for Sri Lanka and the Maldives even though it is not possible to get legally married there. Therefore, couples usually have a legal wedding in their home country and the ceremony in the destination.
Destination weddings are currently becoming more small-scale and intimate. Furthermore, wedding clients travel to places where their guests have never been to before. Hence, private island destinations are becoming very popular for these purposes, for instance, the British Virgin Islands, the Caribbean and the Maldives. The most popular British short-haul destinations, which are Spain and France, are not the preferred destination in the wedding tourism market. The contributing factors include strict administrative and medical requirements in these countries which make it difficult for UK residents to get married there (Mintel, 2010). For example, in France, it is necessary to prove residency for at least 40 days before the ceremony (GOV.UK, 2019). These destinations offer a significant opportunity for wedding tourism considering the popularity of these countries among British visitors. However, these administrative and medical requirements slow down market development (Mintel, 2008 cited in Major, McLeay, and Waine, 2010). Consequently, the most popular short-haul destinations are other European favourite beach destinations, such as Cyprus, the Greek islands and Italy. On the other hand, there is not only demand for typical sun-andbeach places but also for snow and mountain destinations, such as Austria, Iceland and Lapland in Finland which are popular especially among older couples getting married for the second or the third time (Major, McLeay, and Waine, 2010).
Ebook: The ultimate guide to destination wedding planning
The ultimate guide to destination wedding planning